About Us

Online Bookkeeping And Accounting Solutions From People You Can Trust

When it comes to getting help dealing with your business finances, we believe that it’s not just a question of price, but also a question of quality, efficiency and above all trust. After all, you need to know your business is in safe hands.

The Smart Accountants are an expert team of bookkeeping and accounting professionals based in North Hertfordshire and Cambridgeshire, drawing on many years of experience in providing financial support services to hundreds of small businesses across the country through our online solutions.


Meet Some Of The Smart Accountants


Jez Lowe

Jez is a Bookkeeping and Management Accounts Supervisor and is responsible for making sure all management accounts, VAT and CIS deadlines are met in a timely manner. He works across many different sectors including; manufacturing, construction, retail, technology and agricultural, and his client knowledge is second to none.

Jez is a cloud accounting specialist and draws on his wealth of experience to guide clients with all their accounting needs and using the cloud to support them with strategic business decisions.

Outside of work, Jez enjoys watching football and going to music concerts and festivals, with his favourite being Glastonbury.



Dave Hailey

Dave is the Partner responsible for the our cloud accounting service. He is extremely passionate about providing advice and solutions to clients. Dave has
been practising for over 13 years and qualified 10 years ago. We don’t want to boost his ego beyond where it is already but he was included in Accountancy Age’s ‘Top 35 Under 35’ in 2013. Dave took his career path because his old chemistry teacher told him to become an accountant! Dave has been a long-suffering Tottenham season ticket holder for 23 years and is a very keen golfer. Beyond that, he has a love affair with pizza.



Zoe Underwood

Zoe is our Payroll Manager and responsible for managing the payroll process on behalf of our clients, ensuring they are up to date with current legislation and fully compliant.

Zoe strives to ensure the team provide the best service possible. Her ethos of innovation and continuous improvement have led the team to where they are today. Complete accuracy is absolutely key and Zoe has developed systems and processes that achieve exactly that.

Zoe loves to keep fit by hitting the pads at Thai boxing and going to the gym.


Kerry McCreadie

Kerry McCreadie

Kerry is a key member of the management team. She qualified as a chartered accountant in 2015 and has been with us for almost 5 years. Helping clients achieve their business goals is Kerry’s main focus. Kerry thrives on deciphering the more complex financial issues clients face. When she isn’t crunching numbers and providing business advice, Kerry can be found eating cheese and drinking wine – her favourite interests outside of work! ”



Scott Rouse

Scott thrives on building strong relationships with his owner managed business clients. Qualifying in 2005, he is passionate about helping clients grow their businesses and reach their full potential. Outside of work Scott is a long suffering Peterborough United fan currently trying to inflict the same fate onto his two sons… who don’t seem that keen! He also enjoys a spot of running, completing several half marathons. With accountancy being his first love, what’s his second I hear you ask? “Just in case she reads this, I’ll say Andrea and my boys and spending time with them.”


An Up To Date Solution Backed Up With Experience

By choosing us to take care of your bookkeeping and accounting needs, you can rest assured you have a partner you can trust to help you take your business to the next level.

Don't just take our word for it but have a look at how we are working with our clients on our case studies page.

For more information and to get a quote, contact us.