About Us

Online bookkeeping and accounting solutions from people you can trust

When it comes to getting help dealing with your business finances, we believe that it’s not just a question of price, but also a question of quality, efficiency and above all trust. After all, you need to know your business is in safe hands.

The Smart Accountants are an expert team of bookkeeping and accounting professionals based in North Hertfordshire and Cambridge, drawing on many years of experience in providing financial support services to hundreds of small businesses across the country through our online solutions.


Meet some of The Smart Accountants


Dave Hailey

Dave is the Partner responsible for the UHY cloud accounting service. He is extremely passionate about providing advice and solutions to clients. Dave has
been with UHY for over 13 years and qualified 10 years ago. We don’t want to boost his ego beyond where it is already but he was included in Accountancy Age’s ‘Top 35 Under 35’ in 2013. Dave took his career path because his old chemistry teacher told him to become an accountant! Dave has been a long-suffering Tottenham season ticket holder for 23 years and is a very keen golfer. Beyond that, he has a love affair with pizza.



Adam Fernandes

Adam heads up development of the UHY cloud accounting service. His role centres on ensuring the team understand how technology can help clients grow their businesses and become more efficient. He has been with UHY for 16 years (I know he doesn’t look old enough) and has always been interested in technology, systems and processes. Adam is ACCA qualified and Xero Certified whilst in his other life is a proud father of two and enjoys all sports with a ball. He also loves food, travelling and supporting local charities and social initiatives through volunteering and is always looking for the next challenge.



Margo Ford

Margo manages the bookkeeping team. She worked at the sharp end in industry for 2 and a half years before joining UHY and hopes to draw on that experience to connect with clients and understand their day to day needs. Building relationships with clients and colleagues have always been a driving force for Margo and she strives to be seen as someone who is helpful and approachable. She has a love of horse riding and has competed all over the UK at various levels. She also confesses to a love of Prosecco, although admits that her second love after accountancy should really be her children!


An up to date solution backed up with experience

The Smart Accountants is a division of UHY Hacker Young (East), which is also part of the UHY Hacker Young network, with both national and international coverage.

This means that you can have confidence that the outsourced aspects of your business are being looked after in the best manner and that where appropriate a proactive approach will be taken in order to help your business improve and grow.

By choosing us to take care of your bookkeeping and accounting needs, you can rest assured you have a partner you can trust to help you take your business to the next level.

Don't just take our word for it but have a look at how we are working with our clients on our case studies page.

For more information and to get a quote, call us today on 0845 606 9632