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About Us

Online Bookkeeping And Accounting Solutions From People You Can Trust

When it comes to getting help dealing with your business finances, we believe that it’s not just a question of price, but also a question of quality, efficiency and above all trust. After all, you need to know your business is in safe hands.

The Smart Accountants are an expert team of bookkeeping and accounting professionals based in North Hertfordshire and Cambridgeshire, drawing on many years of experience in providing financial support services to hundreds of small businesses across the country through our online solutions.


Meet Some Of The Smart Accountants


Dave Hailey

Dave is the Partner responsible for the our cloud accounting service. He is extremely passionate about providing advice and solutions to clients. Dave has
been practising for over 13 years and qualified 10 years ago. We don’t want to boost his ego beyond where it is already but he was included in Accountancy Age’s ‘Top 35 Under 35’ in 2013. Dave took his career path because his old chemistry teacher told him to become an accountant! Dave has been a long-suffering Tottenham season ticket holder for 23 years and is a very keen golfer. Beyond that, he has a love affair with pizza.


Scott Rouse

Scott thrives on building strong relationships with his owner managed business clients. Qualifying in 2005, he is passionate about helping clients grow their businesses and reach their full potential. Outside of work Scott is a long suffering Peterborough United fan currently trying to inflict the same fate onto his two sons… who don’t seem that keen! He also enjoys a spot of running, completing several half marathons. With accountancy being his first love, what’s his second I hear you ask? “Just in case she reads this, I’ll say Andrea and my boys and spending time with them.”


Adam Fernandes

Adam heads up development of the cloud accounting service. His role centres on ensuring the team understand how technology can help clients grow their businesses and become more efficient. He has been with practising for over 16 years (I know he doesn’t look old enough) and has always been interested in technology, systems and processes. Adam is ACCA qualified and Xero Certified whilst in his other life is a proud father of two and enjoys all sports with a ball. He also loves food, travelling and supporting local charities and social initiatives through volunteering and is always looking for the next challenge.

Kerry McCreadie

Kerry McCreadie

Kerry is a key member of the management team. She qualified as a chartered accountant in 2015 and has been with us for almost 5 years. Helping clients achieve their business goals is Kerry’s main focus. Kerry thrives on deciphering the more complex financial issues clients face. When she isn’t crunching numbers and providing business advice, Kerry can be found eating cheese and drinking wine – her favourite interests outside of work! ”

An Up To Date Solution Backed Up With Experience

By choosing us to take care of your bookkeeping and accounting needs, you can rest assured you have a partner you can trust to help you take your business to the next level.

Don't just take our word for it but have a look at how we are working with our clients on our case studies page.

For more information and to get a quote, call us today on 0845 606 9632